Protecting our Patients

Protecting our Patients (POP) Campaign mobilizes health care teams to reduce stigmas that hinder healthy patient outcomes. POP initiatives promote practices that improve patient experiences and support comprehensive care. This currently includes: 1) integrating routine HIV screening into general health care and 2) providing affirming health care for all, especially those most marginalized from health care systems. POP uses an innovative model that combines storytelling, training, peer support, specially curated visual art, and communications strategies.

PHIMC is currently piloting the two POP initiatives by integrating them into eight organizations and clinics across Illinois. Initial pilot program evaluations by independent researchers are showing great results in changing perceptions and reducing stigmas among health care providers. The innovative Champion-led method showed its efficacy in reducing provider-level stigma and judgment. The POP Campaign is changing perceptions and practice, allowing participating Illinois health care systems to lead the way in providing the highest level of care to all patients.


Explore this website to learn more about how you can bring POP to your health care setting.